"Gen-Y’s are interested in pop culture, being part of the latest fad, things or activities that are trendy, hip and cool, experiencing new tastes, listening to the latest music, wearing the trendiest clothes, playing the latest online games, interacting and communicating with their friends, expressing their opinions and showing off. Their friends are very important and part of their social DNA. They ignore traditional advertising and rely more on word-of-mouth. Gen-Y’s are the “we want it now” generation and interested in immediate gratification. Gen-Y’s work hard until they get bored. Gen-Y’s are less brand loyal and always looking for a good value."

Q.1
Do you think the description of the Gen Y, or Millennial generation is accurate? *

Q.2
Does current higher education marketing reach this generation, or is it a waste of time? *

Q.3
If you had to describe your generation, what would would you say your peers value most? *